Focus On Nature is a personal project nurtured by its founder, Einar Erlendsson
FocusOnNature offers you thoroughly unique experiences – photographic workshops, lead by world-renowned photographers, guided by local professionals, in stunningly beautiful Iceland.
Some of the world’s top photographers offer special curricula teaching you a diverse set of skills including visual storytelling, composition, digital workflow, image enhancement, and much more.
Each workshop is made unique by the instructor’s strengths and passions, customized for individual participants, and guided to unique destinations at specific times. No two workshop experiences are ever the same.
FocusOnNature is guided by Icelandic natives, working professional photographers, with a lifelong experience, connection, and commitment to the place and its culture. Fluent in both the native tongue and its ways, you simply can’t find better guides, who mix high adventure and gracious hospitality. Their local knowledge and insider information will send you along hidden byways where you’ll find people and places you’d never find on your own.
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